unique design is more expensive, but also involves designing from scratch, completely unique design for a specific order. Depending on the professionalism and/or company policy web designer or develops the idea and the design concept completely independently, or receives a number of requirements (color, style, etc.), expectations and ideas from the client or creative Director (art Director) and tries to stay in this direction when designing the layout. Most customers mistakenly equate a web designer and web master, charging him and publication of the site.
Sometimes the designer may propose a design decision based on the templates (or even strangers), it speeds up the work and will cost the customer less. Some designers even specialize in the manufacture design layouts for sale as ready-made templates, which can then be purchased and used by less experienced designers or webmasters for production of typical sites (in fact, without a unique design). Sometimes the development of web design is called a small reflow and adaptation of such a template for a specific order.
The end product of the work of a web designer is a design layout: image to represent the expected future appearance of pages on the site, measuring approximately 960x640 px (pixels) - the size corresponding to the average standard associated with the need for further binding to different screen resolutions of the monitor. This picture is multi-layered, where, at the discretion of the designer, almost every detail in a separate layer applied to other layers-pictures, which can be easily controlled modification, substitution, repackaging, and other tasks. Depending on the ideas and goals, the layout may include photos, complex collages, illustrations, text layers, unique icons. For the main page and sometimes internal individual layouts are drawn with additions or changes in accordance with the subject of the page.